New music video from Jesse Boykins III, “Itis” directed by Atif Ateeq. Very well done, my favorite moment of the video is the bed scene, I love it. However I don’t really like to see guys laying down on the floor singing. If not the video is great.

Jesse Boykins III said on his blog:
So I decided to explain my concept of the “Itis” to those who check out my site and are interested in it..
I was trying to find a way to symbolize inspiration. Its something that comes and goes without you noticing if you don’t sit back and pay attention. Honestly, I was at My Boy Atif Ateeq (The Director) & Eric Poon’s WeAreVane Pop up shop in NYC for a gathering he was having and I was watching a woman smoke this cigarette. She layed her head back and exhaled slow. Now in my eyes it was like she was throwing out inspiration (even though I’m not a fan of tobacco).. Smoke was the perfect thing to symbolize a change in mood or mark the moment when inspiration hits. So I got up with the team shared my vision and we made it happen. Thanks to everyone who contributed. Special thanks to Atif Ateeq & Dr. Woo for spending crazy time on the Edit. Much Apreciated.